The best time to post on Pinterest typically revolves around the platform’s user activity patterns, which can vary based on the specific audience you’re targeting. However, general studies and analytics suggest that the peak times for engagement are in the evening during weekdays and on weekends.

More specifically, Fridays and Saturdays seem to be particularly good for higher engagement rates, with Saturday evenings being the prime time. The hours between 8 pm and 11 pm are recommended for these days. It is also noted that Sunday mornings can yield a good level of user interaction.

On weekdays, aiming to post during off-work hours is beneficial, especially in the later evening when people are more likely to be browsing Pinterest for inspiration or relaxation. Times around 2-4 pm can also see a spike in engagement, possibly due to users taking breaks during work or school hours.

Keep in mind that these timings aren’t one-size-fits-all and can vary greatly depending on your audience’s time zone, habits, and preferences. It’s crucial to leverage Pinterest Analytics (or third-party tools if you’re managing a business account) to monitor when your specific followers are most active.

By consistently analyzing your own Pinterest performance data and iterating your posting schedule accordingly, you’ll be able to identify the optimal posting times tailored for your audience. This personalized approach ensures that your content has the best chance of being seen and engaged with by your followers on Pinterest.