What Was the CNN+ Streaming Service?
CNN+ was an upcoming streaming service that was set to launch in early 2022. The service was aimed at providing original programming, live events, documentaries, and breaking news coverage to viewers who prefer to consume their news through digital platforms. The service was a collaboration between the news outlet CNN and its parent company WarnerMedia.
CNN+ was set to offer exclusive programming not available on CNN’s traditional television channels. The service was going to provide an opportunity for CNN to experiment with new formats, offer a wider range of content to existing fans and reach new audiences not currently watching traditional news programs. The new service aimed to establish the 40-year-old network as a dominant player in the digital streaming space.
Some of the original programming CNN+ promised included live news shows, sports shows, and lifestyle programs. The network aimed to provide programming that catered to all demographics, including younger audiences that are accustomed to viewing news on social media sites like Instagram and TikTok. CNN+ also promised to provide content that was more personalized and interactive.
One of the biggest draws of the service was the ability to watch live events, including breaking news coverage, on demand. CNN+ aimed to provide live coverage of important news events, debates, and political rallies that are not accessible to viewers who do not have cable subscriptions. Additionally, the service aimed to provide access to a broader range of international news events that may not receive as much coverage on traditional television channels.
Although the service was launched by a respected news network, several challenges were expected to face CNN+. The service was entering an already crowded streaming market and would have to compete against established players like Hulu, Netflix, and Amazon Prime. Moreover, CNN+ would also have to differentiate itself from its primary broadcast network CNN and clarify how they are not just an extension of it.
However, on July 14th, 2021, CNN announced that they were indefinitely postponing the launch of the service due to internal restructuring at WarnerMedia. CNN did not rule out the possibility of launching CNN+ in the future, but for now, the service is on hold. CNN’s primary focus will now be the broadcast network and increasing the reach of their digital and social media properties.
In summary, CNN+ was an upcoming streaming service that was supposed to offer a personalized news experience for its viewers. The service aimed to provide access to more live events, breaking news, and original programming not available on traditional television channels. Though the network has not launched the service, they have not ruled out the possibility of launching it in the future.