The beauty world never stops spinning with new innovations and breakthrough products that promise to revolutionize our self-care routines. This year has seen an influx of incredible launches, but a select few have stood out among the rest. Locating these diamond-in-the-rough products amongst the multitude of new releases can be overwhelming, so to help you navigate, Bustle’s editors have tried and tested the latest offerings to bring you the most coveted.

Here are the 21 best beauty launches of 2024 as chosen by Bustle’s discerning editors:

1. LuxeLips Hydrating Lip Mask – Kiss dry lips goodbye with this deeply moisturizing overnight treatment infused with hyaluronic acid.

2. Glossify Natural Glow Serum – A game-changing serum that provides a dewy, radiant complexion without any hint of glitter or shimmer.

3. Vibrance Rejuvenating Hair Oil – A hair-care miracle that not only promotes hair growth but also leaves your locks silky and shiny without the grease.

4. ZenScent Aromatherapy Foundation – Experience full-coverage foundation blended with essential oils for a calming application experience.

5. BrowWow Sculpting Pen – The ultimate tool for natural-looking, defined brows with a user-friendly precision pen tip and long-lasting formula.

6. Ocean Essence Water Cream – This lightweight moisturizer harnesses the power of sea minerals to hydrate and plump skin effortlessly.

7. Roots Intensive Scalp Treatment – Foster healthy hair growth right from the root with this nutrient-rich scalp elixir.

8. Flawless Filter Body Highlighter – Achieve a sun-kissed glow all over your body with this creamy highlighter that doesn’t transfer onto clothes.

9. Crystaline Sunscreen SPF 50 – Protect your skin daily with this non-greasy sunscreen that doubles as a radiance booster.

10. VelvetVibe Liquid Blush – Blendable and buildable liquid blush in a spectrum of gorgeous shades suited for every skin tone.

11. Pure Pout Plumping Gloss – Get fuller lips instantly with this peppermint-infused plumping gloss that delivers both shine and volume.

12. All-Clay Detox Mask – A multitasking face mask that uses various clays to detoxify, brighten, and smooth the skin all at once.

13. ButterBalm Hand Cream – A luxurious hand cream that melts into the skin to provide lasting hydration and soothing relief from dryness.

14. StellarLash Mascara – Revolutionize your lashes with this clump-free and smudge-proof mascara that promises celebrity-worthy length and volume.

15. YuzuBright Vitamin C Serum – Elevate your skincare routine with this antioxidant-rich serum boasting yuzu extract for unparalleled brightness.

16. Halo Highlighting Powder – Light up your features with this finely milled powder highlighter for an ethereal glow.

17. PlushBlush Tinted Moisturizer – Achieve beautifully tinted and moisturized skin in one easy step for those no-makeup makeup days.

18. Essence of Earth Clay Shampoo Bar – Embrace sustainability while treating your hair to detoxifying benefits in a convenient bar form.

19. SatinSheen Oil-Free Primer – Prep your skin perfectly for makeup application without any oily residue with this luxurious primer.

20. Nightly Renew Eye Cream – Say goodbye to dark circles with this potent eye cream rich in peptides and caffeine for overnight rejuvenation.

21. Herbal Harmony Conditioning Lip Liner – Define your lips while providing them nourishment thanks to conditioning herbal extracts.