Southwest says 80% of its customers didn’t like the unassigned seating policy. But I will miss it.
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Southwest Airlines’ recent move to assigned seating has caused a stir, with the company reporting that 80% of its customers disliked the change. While I understand the frustrations of many, I, for one, will miss the old, free-for-all boarding system.
The appeal of Southwest’s unassigned seating wasn’t just about the novelty. It was a reflection of a certain spirit, a sense of camaraderie and community. The rush to the gate, the strategizing with fellow passengers, the excitement of finding a seat near your travel buddies – these were all parts of the Southwest experience.
Sure, it wasn’t always perfect. The boarding process could be chaotic, with the occasional elbowing match for a coveted window seat. But the lack of assigned seats fostered a sense of flexibility and spontaneity. It allowed for serendipitous encounters and the potential to strike up conversations with fellow travelers.
It was a system that rewarded those who were willing to be a little flexible and adventurous. It encouraged passengers to be proactive and take control of their own boarding experience. And for those who preferred a more relaxed approach, it simply offered a break from the rigidity of assigned seating.
I understand that for many, the new assigned seating system is a welcome change. It provides a sense of certainty and eliminates the stress of rushing to the gate. But for some of us, the unassigned seating was a cherished part of the Southwest experience. It was a reminder that travel doesn’t have to be rigidly structured, that a little bit of chaos can add to the adventure.
While I respect the company’s decision to move towards assigned seating, I can’t help but feel a twinge of nostalgia for the old ways. The “Southwest Shuffle” may be gone, but the spirit of adventure and flexibility it represented will always hold a special place in my heart.