Fitbit has been a popular fitness tracker for years and has evolved to include advanced functionality with their Premium subscription. Fitbit Premium offers a range of features from personalized health insights, advanced sleep tracking, and exclusive workouts, to mindfulness exercises, nutrition tips, and more.

The question that arises is, is Fitbit Premium worth the cost and does it provide unique added value? The following analysis dives into the features offered by Fitbit Premium and compares them to other subscription-based fitness apps.

Personalized Insights

Fitbit Premium offers personalized health and fitness insights based on your metrics, goals, and activity levels. This includes access to a sleep score, cardio fitness rating, and metabolic age. These insights can help you create better fitness goals and more informed behavioural changes.

The Competitor: MyFitnessPal also offers similar personalized insights while tracking nutrition and water intake.

Advanced Sleep Tracking

Fitbit’s sleep tracking feature is one of the best on the market, providing insight into not only the duration but also stages of sleep such as deep, light, and REM sleep. Fitbit Premium offers even more in-depth analysis of your sleep patterns, including a sleep rating and suggestions for how to improve the quality and duration of sleep.

The Competitor: HeadSpace offers mindfulness exercises and sleep assistance as part of their full subscription.

Exercises and Workouts

Fitbit Premium has exclusive workouts as developed by professional trainers, including strength training, HIIT workouts, and cardio fitness programs that vary from beginner to advanced levels.

The Competitor: Aaptiv offers hundreds of workouts, including running, cycling, yoga, meditation, and more, for a similar price.

Mindfulness and Wellness

Fitbit Premium also offers mindfulness and relaxation exercises, such as guided mediations, breathing exercises and mental wellness coaches.

The Competitor: Calm is a subscription app focused solely on mindfulness, meditation, and anxiety reduction.

Nutrition and Meal planning

Fitbit Premium also offers personalized meal planning and nutritional insights based on your goals and activity levels. Users can access a breakdown of their macronutrient intake and scan barcodes on food products for quick nutritional information.

The Competitor: Noom is a popular nutrition and wellness subscription service, offering similar meal plans, coaching, and personalized goal setting.

So, is Fitbit Premium worth it?

While Fitbit Premium does offer a comprehensive suite of features dedicated to health and fitness, it is no different from several competitor apps. If you have a Fitbit device, the integration of your data and metrics will be seamless into the app. But, if you don’t have a Fitbit device, Fitbit Premium doesn’t offer enough added value to warrant the cost.