The Super Bowl is not only one of the most anticipated sporting events of the year but also a highlight for advertising, with brands vying for the audience’s attention during the coveted commercial breaks. Having watched all the Super Bowl commercials this year, several standouts clearly rise above the rest, making an impact with either humor, heart, or innovation.

First among the best is Apple’s cinematic advert that beautifully showcases the camera capabilities of the iPhone. The commercial takes viewers on a dramatic journey through various movie set pieces, highlighting how everyone can be a filmmaker with their iPhone. It’s a powerful piece that celebrates creativity and technology.

Another top ad comes from Budweiser. Known for their emotive commercials, they don’t disappoint this year. This heartwarming story centers around a dog and its owner demonstrating resilience and companionship against all odds. The ad is expertly crafted to pull on viewers’ heartstrings and is accompanied by an iconic soundtrack that amplifies its message.

Doritos also brings their A-game with a hilarious spot that cleverly integrates current pop culture references and humor to showcase their new flavor. The ad features celebrity cameos and employs quick wit that keeps viewers laughing long after it ends. This well-executed commercial remains true to Doritos’ brand voice while still being innovative.

We also have to tip our hat to the newcomer in Super Bowl advertising: an electric car company that stole the show with its sleek and humorous ad. This spot manages to effectively communicate the vehicle’s innovative features while entertaining the audience—a tricky balance to achieve that they nailed perfectly.

Lastly, a special mention goes to a tech company’s commercial that cleverly uses humor to address data privacy concerns. It humanizes a typically dry subject with recognizable faces engaging in comedic skits—proof that even less glamorous products can be advertised in memorable ways.

These commercials outshone their competitors not simply because of star-power or high production value, but due to their ability to resonate emotionally with viewers or offer laughter in just the right dose—an invaluable currency when it comes to standing out on game day. As always, these ads will be talked about, shared, and remembered long after other game details fade, reaffirming that sometimes it’s not just about who wins or loses on the field, but also who scores big during the breaks.