Spread the loveThe name should have been the first clue: “edtech” is supposed to be about both “education” and “technology,” but it is easy to overemphasize the second part and even to completely ignore the first part. Once investors, concerned about the bottom line, come into the picture, the situation can become even more complicated. Here are a few ways to ensure that edtech focuses on learners, not investors. Research Data It doesn’t really matter how new, exciting, or interesting the product is: if it can’t produce results, it shouldn’t be promoted. And “results” doesn’t mean that the marketing department … Continue reading Edtech Should Be About Learners, Not Investors