B&H Photo Video, the esteemed New York-based electronics retailer, is creating a stir in the tech community with their jaw-dropping discounts on Apple’s M1-based Macs. Just ahead of Apple’s eagerly anticipated event, rumored to introduce the next wave of ‘scary fast’ processors, B&H has slashed prices by as much as $2,900.

For Apple enthusiasts and tech-savvy professionals who have been contemplating an upgrade, this sale might be the perfect trigger. The discounts cover a range of products including the MacBook Pro, Mac mini, and iMac—all equipped with Apple’s groundbreaking M1 chip that has redefined performance benchmarks for personal computing.

The headline-grabbing $2,900 discount turns the spotlight onto the high-end 16-inch MacBook Pro models which boast unparalleled processing power, ideal for video editing, 3D rendering, and high-octane programming tasks. Across the board, other models are seeing significant price cuts as well. For example, the Mac mini, known for its compact footprint and impressive capabilities, is now more accessible than ever for buyers looking to set up a powerful home office or multimedia station.

B&H’s sale appears to be a strategic move to clear inventory ahead of Apple’s ‘Scary Fast’ Event— a name that suggests an even greater leap in computing power could be revealed. Speculation is rife that new chips may eclipse the already formidable M1 series, raising anticipation among consumers and industry pundits alike.

The price reductions not only provide an opportunity for cost-savings but may also allow buyers to future-proof their purchases as they invest in a powerful line of Macs that are still highly relevant and capable of running advanced applications with ease.

Whether it’s to make room for new inventory or simply to offer consumers some incredible deals, B&H’s move is well-timed. It allows people to get their hands on some of the most sophisticated technology at deeply discounted rates just as the world braces for whatever next-level innovation Apple is about to announce. With this sale on M1 Macs, B&H has indeed set the stage for what appears to be an exciting period ahead in personal computing.