As 2024 unfolds, beauty enthusiasts wait with bated breath to see which products will emerge as the year’s best-sellers. We’ve tapped into the wealth of knowledge possessed by several leading beauty experts to get their honest thoughts on these coveted items. From innovative skincare formulas to vibrant makeup hues, here’s what the insiders have to say about this year’s beauty must-haves.

First on our list is the LuxeLash Advanced Growth Serum, which has seen a stratospheric rise in popularity. Renowned makeup artist and beauty influencer Mandy Lee shares, “I was skeptical at first, considering the number of lash serums out there, but LuxeLash truly delivers on its promise. I noticed fuller, longer lashes within weeks. It’s a game-changer for anyone seeking that false lash effect without the hassle.”

Next is the HydraGlow Overnight Mask—a product that practically everyone’s talking about. It claims to infuse skin with hydration while you sleep, leading to a brighter, more youthful complexion. “I have clients from all age groups and skin types, and it’s astounding how universally effective this mask has been,” notes dermatologist Dr. Sandra Kline. “It’s packed with hyaluronic acid and vitamin C—key ingredients for maintaining skin vitality.”

Another top hit is the VelvetMatte Longwear Lipstick range, known for its comfort and endurance. “VelvetMatte is revolutionary in that it doesn’t dry out your lips like many long-wear products tend to do,” says celebrity makeup artist Jay Hernandez. “Plus, their color selection is spot-on for 2024—bold yet wearable shades that complement various skin tones.”

One cannot discuss 2024’s beauty best-sellers without mentioning the Miracle Contour and Highlight Palette. “This palette has changed the contouring game with its cream-to-powder formula,” explains editorial makeup artist Fiona Chu. “It blends like a dream and gives a natural finish that enhances features without looking overdone.”

Lastly, making waves in hair care is the SilkShine Hair Treatment Oil—an elixir promising frizz-free, luminous locks. Hair stylist to the stars Emily Wong raves about it: “This treatment oil is lightweight but powerful—just a few drops tame flyaways and add incredible shine. It’s infused with natural oils and extracts that nourish hair deeply.”

In summation, 2024 offers an array of beauty best-sellers catering to consumers’ increasing demand for high-performance products that deliver visible results. Behind each item lies expert formulation and an understanding of what today’s savvy shoppers desire: efficacy coupled with ease of use. Based on these experts’ insights, it seems these select products are set not just to trend temporarily but redefine standards in their respective categories for years to come.