The profound connection that Native American cultures have with nature often translates into their beauty rituals and secrets. In a world where the beauty industry is fast-moving and constantly producing new, modern skincare and cosmetic lines, there’s an undeniable purity and appeal to the age-old traditions that have been passed down through generations. Here are three Native American founders who have tapped into their heritage to share their best-kept beauty secrets with the world.

First is Jessica Jay Dee, a descendant of the Sioux tribe, who firmly believes that beauty comes from within and is reflected outwardly. Jessica’s philosophy revolves around harmony with nature and using natural ingredients that honor her ancestors’ practices. Her best-kept secret? The oil extracted from wild rosehip, which grows abundantly in certain tribal territories. Packed with vitamins, antioxidants, and essential fatty acids, this oil has been used for centuries as a remedy for various skin issues like hydration, scars, and signs of aging. With Jessica’s modern spin on traditional methods, she infuses this oil into creams and serums, making it a powerful yet gentle product for daily skincare routines.

Next is John Little Eagle, a founder hailing from the Navajo Nation. John brings forward the ancient practice of using yucca root in personal care. Yucca root has long been cherished by his ancestors for its cleansing properties and its ability to combat dandruff and hair loss. By creating a line of shampoos and conditioners that harness the natural saponins found in yucca root, John provides a chemical-free option for strong and healthy hair. It’s his way of sharing a piece of his culture’s wisdom while promoting eco-friendly haircare solutions.

Lastly, Melissa Running Stream represents the Mohegan tribe with her array of herbal skincare products. Her secret lies in the wildcrafted herbs such as juniper berries and sage that have been part of Native American medicinal practices for centuries. Melissa emphasizes the importance of these ingredients for not just physical beauty but also spiritual cleansing. She meticulously prepares facial toners and body scrubs that incorporate these herbs’ antiseptic properties to detoxify and rejuvenate the skin while providing a sensory experience linked to traditional ceremonies.

Each of these founders stands testament to the wealth of knowledge indigenous cultures hold about natural beauty. Their dedication to sharing their heritage highlights an important understanding – that embracing ancestral wisdom can lead to creating more holistic and sustainable beauty products for everyone.