1. Opt for a cohesive aesthetic: Choose a consistent color palette, theme, or style to make your feed visually appealing.

2. Utilize high-quality photos and videos: Ensure your content is clear, sharp, and visually appealing to attract more followers.

3. Make use of Instagram Stories: Share behind-the-scenes moments, polls, and questions to engage with your audience.

4. Develop a content plan: Strategize your content to maintain a consistent posting schedule and remain relevant to your audience.

5. Collaborate with influencers or brands: Partner with like-minded individuals or companies to reach new audiences and enhance your credibility.

6. Engage with your followers: Respond to comments and messages to build relationships with your audience.

7. Implement hashtags strategically: Research popular and niche hashtags that are relevant to your content to increase visibility.

8. Share user-generated content: Show appreciation for your followers by sharing their posts that feature you or your products/services.

9. Host giveaways and contests: Encourage audience interaction by rewarding their engagement with giveaways or contests.

10. Cross-promote on other platforms: Share snippets of your Instagram content on other social media platforms to attract new followers.

11. Optimize your bio: Make sure your bio is short, informative, and includes a call-to-action along with relevant keywords or hashtags.

12. Leverage Instagram tools and features: Utilize features like polls, location tagging, product tagging, countdowns, and filters to enhance engagement.

13. Make use of IGTV and Reels: Share longer video content on IGTV or create short-form videos using Instagram Reels to showcase another aspect of your brand or personality.

14. Keep an eye on analytics: Regularly monitor insights on post performance, engagement rates, follower demographics, etc., to make informed decisions on future content strategies.

15. Create value-driven content: Let every post have an intent, be it informative, inspiring, entertaining, or emotionally invoking.

16. Geotag your posts: Tag your posts with specific locations to increase visibility and possibly attract local followers.

17. Participate in challenges and trends: Jump on board with the latest trends or challenges to stay relevant and engage audiences.

18. Utilize Instagram Shopping: If you’re a business profile, use Instagram Shopping to tag your products directly in posts or stories so your followers can easily make a purchase.

19. Showcase testimonials and reviews: Display positive customer feedback, testimonials, and user reviews for social proof and increased trustworthiness.

20. Connect with industry peers: Networking with other profiles sharing similar content can lead to collaboration opportunities and new ways of engaging with your audience.

By implementing these 20 strategies and maintaining an authentic voice through your Instagram content, you can create a good Instagram that entertains and engages your followers while growing your presence on the platform.